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The 80/20 Rule: Google’s Battle with Sidebar Ads
Nearly 80% of all paid search clicks occur within the top two or three paid search results, leaving a lowly 20% relegated to sidebar activity. Google is obviously acutely aware of this fact and with...
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Bing Releases “Quality Impact” Feature
Almost a year ago I wrote a blog detailing the importance of Quality Score in properly optimizing a pay per click campaign. Another year of innovation has passed and Bing recently released a “Quality...
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Infographic: How PPC Advertising Boosts Sales
In the course of speaking with new partners we spend a lot of time explaining how pay per click advertising actually works. CEO Andrew Beckman asked us to explain this process visually, using the same...
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